Last Updated: October 2025

Matcha Yama (Mateo Jakelic e.U.) (“we”, “our”, “us”) values your privacy and is committed to protecting your personal information in compliance with the EU General Data Protection Regulation (GDPR) and Austrian data protection laws. This Privacy Policy explains how we collect, use, and share your information when you visit our website www.matchayama.com, use our services, make a purchase, subscribe to our newsletter, or otherwise interact with us (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1. Data Controller

Matcha Yama (Mateo Jakelic e.U.)

Matschacherstraße 276/5

9181 Feistritz im Rosental, Austria

Email: team@matchayama.com

2. Information We Collect

We may collect personal data from you in several ways:

a) Information You Provide Directly

• Contact information: name, address, email, phone number
• Order information: billing and shipping addresses, payment confirmation, order details
• Newsletter subscriptions: email addresses and consent to receive marketing
• Customer support inquiries: any information you provide when contacting us

b) Information Collected Automatically

We use cookies, pixels, and similar technologies to automatically collect information about your interaction with our Services, including:

• Device and browser information
• IP address
• Pages visited and time spent
• Referral source

c) Information from Third Parties

We may receive information from service providers working on our behalf, such as:

• WooCommerce for e-commerce and order processing
• Payment processors: Stripe, PayPal, Apple Pay, Google Pay
• Mailchimp for email marketing campaigns
• Shipping provider: Post AT
• Analytics and tracking tools, including Google Analytics and Meta/Facebook Pixel

3. How We Use Your Data

We use your personal data to:

• Process and fulfill your orders, including shipping, refunds, and returns
• Communicate with you regarding your orders, inquiries, or newsletters
• Provide and improve our Services and website functionality
• Personalize marketing communications (only with consent)
• Prevent fraud and maintain the security of our Services
• Comply with legal obligations

Legal basis for processing: GDPR Article 6(1)(b) (contractual necessity), 6(1)(f) (legitimate interests), and 6(1)(a) (consent for marketing) where applicable.

4. Cookies & Tracking

We use cookies to enhance your experience and understand website usage:

• Essential cookies for website functionality
• Analytics cookies (Google Analytics) to measure website performance
• Marketing cookies to deliver personalized content and advertisements (e.g., via Meta Pixel)

Most browsers accept cookies by default. You can adjust your browser settings to block or delete cookies. Note that some features may not function properly if cookies are disabled.

5. Newsletter

If you subscribe to our newsletter via Mailchimp, we process your email address to send you updates, promotions, and content related to Matcha Yama. You may unsubscribe at any time via the link in the email or by contacting us at team@matchayama.com.

6. Data Sharing

We may share your personal data with:

• Service providers working on our behalf (e.g., WooCommerce, payment processors, shipping, Mailchimp)
• Analytics and marketing partners for website optimization and personalized content
• Legal authorities when required by law or to protect our rights

We do not sell your personal data to third parties.

7. Guest Checkout

At launch, our website allows guest checkout only. We do not require account creation.

8. Your Rights

Under GDPR, you may have the following rights:

• Access your personal data
• Request correction or deletion
• Object to processing for marketing purposes
• Restrict or withdraw consent
• Data portability
• Lodge a complaint with the Austrian Data Protection Authority

To exercise your rights, contact us at team@matchayama.com.

9. Data Retention & Security

We store personal data only as long as necessary to fulfill the purposes outlined above or as required by law. We implement technical and organizational measures to protect your data, but no system is completely secure.

10. Children

Our Services are not intended for children under 16, and we do not knowingly collect data from children.

11. International Transfers

Your data may be processed outside the EU. We ensure transfers comply with GDPR, including standard contractual clauses or adequate safeguards where necessary.

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will be posted on this page with the “Last Updated” date.

13. Contact

For questions or requests regarding this Privacy Policy, contact:

Matcha Yama (Mateo Jakelic e.U.)

Matschacherstraße 276/5

9181 Feistritz im Rosental, Austria

Email: team@matchayama.com